Article By RMB Toyota

RMB Toyota Northallerton receive top European

honour for customer service

Our RMB Toyota Northallerton dealership has recently been named one of the best in the Europe after receiving an Ichiban award from Toyota for excellence in customer service. The awards peculiar name is derived from the Japanese term okyakusama ichiban, which means ‘customer first’.

With more than 2,300 eligible Toyota retailers from 33 countries across Europe in the running, we are extremely honoured to have been recognised as one of the best Toyota dealers.

Our Managing Director, Robert Bennett, attended the ceremony in Antwerp, Belgium earlier this week to collect our trophy from Dr Johan van Zyl, President and CEO of Toyota Motor Europe.

Speaking of the achievement, Robert said: “I am immensely proud to have received this most prestigious award for Toyota’s European retailers. First thanks must go to all our customers who choose RMB to deliver their motoring experience and for recommending us to other. Also, I must give a massive shout-out to our team, suppliers and business partners alike for making this fantastic achievement possible.”


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