RMB & Global Announcement Jan 2016

As RMB grows within the North of England as a multi franchise group for Toyota, Lexus, Renault, Dacia & Ford, it’s time to change the way the parent brand communicates with its audiences, and what better way than through local & national radio channels. As digital marketing becomes ever more part of our daily life, traditional means still resonate with our customers.

With the developments in the automotive industry and streaming technology improvements your car keeps you connected and is a part of your identity. This partnership is the newest development in RMBs efforts be part of the wider local community across the North of England. Brands like Toyota have already seen the value in music partnerships and more recently Toyota has partnered with Yahoo and Live Nation to Extend Music Initiatives, just showing how brands and music cohesion can work successfully.

Bringing the RMB brand to life through its connection with Global Radio and reaching out to listener audiences of Capital & Heart through their choice of music speaks to consumers anytime and anywhere, the partnership strengthens RMBs effort to connect with motorists in a meaningful and relevant way.

Kim Miljus, Managing Director, Capital Radio North East said “We are delighted RMB Group have chosen to partner with Capital FM throughout 2016. It’s great to be working with such a fantastic local business and I look forward to hearing RMB on air each and every morning. In the past 5 years, Capital has been privileged to see local clients businesses grow by working closely with us on their marketing solutions and we are all excited to see some great results for RMB.”